FAQ

1. What CEOTXT is

What is CEOTXT?

CEOTXT is a weekly execution governance system for leadership teams.
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It turns KPI visibility into traction.
• One owner per KPI
• One fixed weekly close
• Automatic escalation if missed
• One consolidated leadership report

It installs structural accountability.
It runs every week.

Is CEOTXT a dashboard?

No.
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Dashboards create visibility.
CEOTXT governs ownership of the numbers.
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It sits above BI tools as the execution governance layer.

What problem does it solve?

Personality-dependent execution.
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When enforcement depends on people pushing, standards soften over time.
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CEOTXT institutionalizes ownership.

What changes after installation?

Deadlines become structural.
Ownership becomes explicit.
Leadership meetings shift from updates to decisions.
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Execution stabilizes.

2. Installation & weekly operation

How fast can we install?

Select 3–9 KPIs.
Assign one owner per KPI.
Set one weekly close.

Install once. It runs every week.

When is Ownership Installation recommended?

Use Ownership Installation when:
• ownership clarity is low
• KPIs require cross-functional alignment
• leadership adoption needs external structure
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If your weekly cadence is already disciplined, Self-Install is sufficient.

Why a 30-day trial?

CEOTXT works in weekly cycles.
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The first weekly close makes the system real.
Four weekly closes make the ownership loop visible.

What is a weekly close?

The weekly close is the fixed moment each week when KPI reporting stops and leadership gets the signal.
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It creates cadence, accountability, and consistency.

How much weekly effort does it take?

KPI owners
‍One number per KPI before the weekly close.
~30 seconds per KPI.
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CEO
‍One consolidated report at the weekly close.
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No login.
No chasing numbers.

3. Ownership & reporting

What qualifies as a KPI?

A number that changes decisions in your weekly leadership meeting.
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If it does not drive action, it does not belong.

How many KPIs should we run?

Maximum 9.

Clarity drives performance.

Small scorecards get reviewed, acted on, and repeated weekly.

What does “one owner” mean?

One accountable individual.
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Not a department.
Not a team.
One person.

Ownership works when it is explicit.

What happens if an owner misses the close?

Automated reminders are sent before the close.
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If the KPI is still missing, escalation is triggered automatically.
Leadership sees the gap.
No supervision required.

What does the weekly report include?

• Latest KPI value
• Week-over-week change
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Designed for fast leadership review.
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Delivered by SMS by default.
Always available in the web app.

Example:

Can we share the report?

Yes.
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The weekly report can be shared with leadership, board members, and investors.
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Up to 100 recipients.

Why not automate the KPI update completely?

Because visibility does not create traction.
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A weekly owner input creates commitment.
CEOTXT automates the structure around ownership — not the ownership itself.

4. Pricing & trust

How is CEOTXT licensed?

Per company / workspace.
Unlimited internal users.

What does it cost?

Self-Install
$497 / month or $4,970 / year
30-day trial before billing

Ownership Installation
$15,000 one-time

Includes:
• Ownership audit
• KPI selection & ownership mapping
• Escalation architecture
• 12 months of CEOTXT
• 8-week structured adoption oversight

Where is CEOTXT hosted?

European Union (EU/EEA).
Encrypted in transit.
DPA available.

If you run weekly leadership meetings,
install ownership into them.

Install CEOTXT

No charge today · 30-day trial · Cancel anytime