Why
How
For
Pricing
Sign in
Install CEOTXT
If you run weekly leadership meetings
Stop chasing numbers.
Install weekly KPI ownership.
One owner. One weekly close.
Leadership gets the signal.
Install CEOTXT
No charge today · 30-day trial · Cancel anytime
VISIBILITY VS TRACTION
You already have the numbers.
What you lack is traction.
Visibility
• The numbers are visible.
• Everyone sees them.
• Nothing moves.
Dashboards create visibility.
Traction
• The number has an owner.
• Every week has a close.
• The number moves.
Ownership creates traction.
“Chasing vanished. My team owns their numbers; I own the direction.” — Mikkel Pedersen, founder & majority owner.
If the numbers only move when the CEO pushes, the company has visibility — not traction.
WHY IT WORKS
Traction requires ownership.
One Owner
+
Weekly Close
=
Traction
The numbers already exist.
Ownership and cadence make them move.
HOW IT WORKS
Update · Signal · Act — every week.
1. Update
Owners submit their number before the weekly close. Missed updates escalate automatically.
2. Signal
At the close, CEOTXT generates one consolidated KPI report. Leadership gets the signal instantly.
Share the signal with leadership, board, and investors.
3. Act
Owners correct variance.
Leadership decides. Numbers move.
Install CEOTXT
WHAT CHANGES
The numbers stop being observations.
They become commitments.
Before
• Dashboards
• Discussion
• Drift
After
• Owner
• Weekly Close
• Traction
Ownership creates traction.
WEEKLY EFFORT
30 seconds to report.
No chasing to manage.
KPI owners
~30 sec / KPI / week
One number before
the weekly close.
CEO
1 report / week
No login.
No chasing numbers.
Low effort.
High accountability.
BUILT FOR
Already have the numbers.
Want them to move.
Company
Founder-led
10-150 employees
Rhythm
Weekly leadership
meetings
Need
The numbers are visible. They are not moving
PRICING
CEOTXT
$497 / month
$4,970 / year
Install CEOTXT
Installed once. Runs every week.
Everything required
to run the weekly ownership loop
✓
One owner + backup per KPI
✓
One fixed weekly close
✓
Automatic reminders and escalation
✓
One consolidated KPI report
✓
Up to 100 report recipients
No charge today · 30-day trial · Cancel anytime
Encrypted · EU-hosted · GDPR-aligned
GOVERNANCE RELIABILITY
The weekly ownership loop runs every week.
Owners submit KPIs.
The weekly close triggers.
One report is generated.
Leadership gets the signal.
Traction becomes repeatable.
FAQ
What is CEOTXT?
CEOTXT is a weekly execution governance system for leadership teams.
It turns KPI visibility into traction.
One owner per KPI.
One fixed weekly close.
Automatic escalation if missed.
One consolidated report at the close.
The weekly report can be shared with leadership, board members, and investors (up to 100 recipients).
The software supports the loop.
The value is enforced ownership every week.
Weekly effort?
KPI owners
One number per KPI before the weekly close.
~30 seconds per KPI.
CEO
One consolidated KPI report at the weekly close.
No login.
No chasing numbers.
What changes?
The CEO stops chasing numbers.
Leadership meetings start with signal.
Every KPI has one owner.
The numbers stop being observations and become commitments.
Security?
Encrypted in transit and at rest.
EU-hosted infrastructure.
GDPR-aligned.
Built for long-term governance operation.
EXECUTION GOVERNANCE
Execution is still the missing layer.
Most companies already run systems for sales, operations, and finance.
Sales → CRM
Operations → ERP
Finance → Accounting
Execution → CEOTXT
CEOTXT installs the governance layer that turns visibility into traction.
Install CEOTXT
No charge today · 30-day trial · Cancel anytime
