Gold CEOTXT logomark

Scale Without Chaos

We’re building the #1 “traction autopilot” for founders/CEOs who want to scale without burnout.

Our Vision

Enable companies to run themselves, so founders/CEOs can live more.

Why We Exist

A stick figure image of a founder balancing chaos

Pain → Noise

Dashboards multiply. Meetings drag on. Strategy blurs – you end up the bottleneck.

A Icon showing two line figures clapping hands, symbolizing teamwork

Fix → Clarity

One Friday text with seven KPIs. Everyone sees the same facts simultaneously — no dashboards, no misalignment.

An group of Stickfigures. One holding a leading arrow, rest following.

Our Story

(necessity > theory)

Mikkel Pedersen had scaled companies the hard way — more tools, more noise, less clarity.

Then one week, out of frustration, he scrapped everything and sent a single text with 7 numbers.

The result? The team snapped into focus, the board stayed calm, and weekends finally came back.

That weekly ritual became CEOTXT — built by founders for founders — to let businesses scale without chaos.

Founders

Picture of Mikkel and Sigrid- The Founders of CEOTXT in black and white style
Picture of Sigrid Mikkelborg CEO black and white style
Sigrid Mikkelborg
CEO
Complex problems, brutally simplified.

• 15 years of zero‑defect ISO audits
• Crisis‑to‑calm operator
• Obsessed with effortlessness

At CEOTXT she audits every screen, sentence and SMS until it feels like clockwork.

(Off‑duty: mountaintop coffee at sunrise—numbers already handled.)
Picture of Mikkel Pedersen aquaculture entrepreneur black and white graded
Mikkel Pedersen
Founder & Chairman
Precision hunter turned serial builder.

• 20 years navigating risk—from robotics to aquaculture
• Systems thinker, straight shooter

Mikkel built CEOTXT to keep companies aligned while they scale fast. Measure what matters, ignore what doesn’t.

(Off‑duty: tracking metrics or tracking moose — often both.)