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Built for 7-figure+ founders & CEOs

Your key numbers.
One weekly SMS.

No dashboards. No chasing. Just focus.
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“My team owns the numbers; I own the vision.” — Mikkel Pedersen

Team

Built in Norway. Engineered across DE, AU & the US.
One product. Global craft.
World map in dark gray with five white location markers on the western United States, central United States, northern Europe, southern Europe, and southeastern Australia.
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Sigrid Mikkelborg
CEO (NO)
Humans first, in systems.

• 15 years running zero‑defect ISO audits
• Crisis‑to‑calm operator
• Obsessed with human‑systems that hold under pressure

At CEOTXT, Sigrid audits every flow, sentence, and SMS until it runs like clockwork.

Off‑duty: cooking, running, and training her dog.
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Wilhelm Löwe
CTO (DE)
Value‑minded engineer. Builds clean systems with German precision.

•⁠ 20+ years shipping digital products
•⁠ ⁠Systems thinker, automation architect
•⁠ ⁠Solves problems before others notice them

Off‑duty: music producer, dad of three. Believes engineering should be simple and beautiful.
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Mikkel Pedersen
Chairman (NO)
Operator turned builder.

• 20 years navigating business risk
• Founded: Probotic (autonomous underwater robotics), NORMS (high‑speed shipping)
• Straight shooter. Systems thinker.

Mikkel built CEOTXT first to keep his own companies aligned while scaling fast:
Measure what matters. Ignore what doesn’t.
Engineering Pods
AU & US
Frontend craft and QA.

Follow‑the‑sun coverage—CEOTXT always ships.
Operations
Norway (HQ)
Onboarding, founder support, and quality control.

We run CEOTXT on CEOTXT.

Why We Exist

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Weekly numbers break without ownership.

Numbers arrive late.

CEOs chase. Teams wait.

Late numbers → late decisions.

Necessity over theory

Mikkel cut the tools and sent one Friday SMS with only the key numbers.

Owners updated. The CEO stopped chasing. The team moved. The board stayed calm. Weekends came back.

That ritual became
CEOTXT — built by founders, for founders.

How We Work

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We Run CEOTXT
On CEOTXT

Every Friday: one SMS, one rhythm, one weekly release.