Gold CEOTXT logomark
For 7-figure+ founders & CEOs

Scale without chaos

Your key numbers — one weekly SMS.
A weekly operating rhythm — by CEOTXT
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Vision

A business that runs itself.

Ownership & focus—not dashboards.

Our Principles

Keep it simple
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Few numbers
Start with 3–5 KPIs; cap at 9.
Less to look at. More to act on.
Keep it weekly
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Rhythm beats noise.
One 30‑sec SMS at the same time for everyone.
Keep it manual
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One owner per KPI, plus a backup.
Manual updates create commitment; auto‑reminders enforce the deadline. No chasing.
Run it ourselves
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CEOTXT runs on CEOTXT.
Using our own product creates a self-compounding improvement loop.

Why we Exist

A stick figure image of a founder balancing chaos

The pain — noise

Dashboards multiply. Meetings sprawl. Strategy blurs. You become the bottleneck.

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The fix — clarity

One weekly SMS with your KPIs.

One truth, same time for everyone.

No dashboards. No chasing.

Our Story

An group of Stickfigures. One holding a leading arrow, rest following.

Necessity over theory

Founder Mikkel Pedersen scaled the hard way: more tools, more noise, less clarity. Out of frustration, he scrapped everything and sent one SMS with only the key numbers. The result: the team focused, the board stayed calm, and weekends came back.

That weekly ritual became CEOTXT — built by founders for founders — so businesses can run and scale without chaos.

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Founders

Picture of Mikkel and Sigrid- The Founders of CEOTXT in black and white style
Picture of Sigrid Mikkelborg CEO black and white style
Sigrid Mikkelborg
CEO
Humans first, in systems.

• 15 years of zero‑defect ISO audits
• Crisis‑to‑calm operator
• Obsessed with human-systems

At CEOTXT, Sigrid audits every flow, sentence, and text until it runs like clockwork.

Off-duty: Healthy cooking. Runs and trains with her Kleiner Munsterlander. Mom‑level follow‑through.
Picture of Mikkel Pedersen aquaculture entrepreneur black and white graded
Mikkel Pedersen
Chairman
Precision hunter turned serial builder.

• 20 years navigating business risks
• Founded: Probotic (autonomous underwater robotics), NORMS (high‑speed shipping)
• Systems thinker, straight shooter

Mikkel first built CEOTXT to keep his own companies aligned while scaling fast.
Measure what matters. Ignore what doesn’t.

Off‑duty: In the mountains hunting capercaillie. Ties flies. Practices precision shooting and handloading.