Team run on Autopilot

Scale without chaos

We’re building the #1 team autopilot tool for a select group of founders who want to grow—without burning out.

Why We Exist

The Problem - noise
As your team grows, things get messy. Dashboards multiply. Meetings drag. Strategy blurs. You become the bottleneck.

The Fix - clarity
One Friday text. Seven KPIs. Everyone sees the same facts at the same second—no dashboards, no drift.

Our Story — necessity > theory
Founder Mikkel Pedersen built CEOTXT after scaling several companies the hard way.

Every time: more tools, more noise, less clarity. Until one week, he ditched it all—and sent one single SMS. Seven numbers. One team. It worked.

  • Teams stayed sharp.
  • Boards stayed calm.
  • Weekends came back.


What started as a ritual became a system. Now it’s software: CEOTXT. Built by founders, for founders—so you can scale without chaos.

Founders

Picture of Mikkel and Sigrid- The Founders of CEOTXT in black and white style

About Sigrid →

Complex problems, brutally simplified.

15 years of zero-defect ISO audits.
Crisis-to-calm operator.
Obsessed with effortlessness.

At CEOTXT, Sigrid leads product precision and process clarity—auditing every screen, sentence, and SMS until it flows like clockwork. She's the reason the autopilot feels like an autopilot.

(Off-duty: mountaintop coffee at sunrise. Because the numbers are already handled.)
Picture of Mikkel Pedersen aquaculture entrepreneur black and white graded
Mikkel Pedersen
Founder

About Mikkel →

Precision hunter turned serial builder.

Serial entrepreneur.
Systems thinker.
20 years navigating risk—from robotics to aquaculture.
Hunter by instinct, builder by trade.

Mikkel created CEOTXT to solve his own problem: keeping businesses aligned while building fast. It’s his cleanest shot yet—measure what matters, ignore what doesn’t, and keep growing without grinding.

(Off-duty: found tracking metrics or moose.)

Why Founders Choose CEOTXT

A happy stickfigure aligned
Simplify
7 numbers. One text. No clutter.

A Icon showing two line figures clapping hands, symbolizing teamwork
Align
Everyone sees the same truth, Friday 09:00.

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Focus
You stop chasing. Your team starts owning.

Do You Qualify?

If that’s you, join the waitlist and lock a 20% lifetime discount. Only 100 spots before launch.

Join Waitlist