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Premium clarity for 7‑figure+ leaders

Scale Without Chaos

We’re building the weekly numbers rhythm for leaders who want clear focus. Run on your core metrics—one SMS a week.

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Vision

A business that runs itself.

Clarity & focus—not dashboards.

Our Principles

Ownership over automation
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Clear accountability • Human over code

Manual entry creates commitment; CEOTXT’s weekly cadence and reminders make it scale—without micromanaging.
Weekly rhythm
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Rhythm beats noise

A fixed weekly beat turns numbers into decisions and compounds progress.
Signal over dashboards
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Less to look at, more to act on

Fewer numbers, one SMS—only the vital metrics, shared at the same time for everyone.

Why We Exist

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The Pain — Noise

Dashboards multiply. Meetings sprawl. Strategy blurs. You become the bottleneck.

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The Fix — Clarity

One weekly SMS with your core KPIs. One truth at the same time for everyone—no dashboards, no drift.

Our Story

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Necessity > Theory

Mikkel Pedersen scaled companies the hard way—more tools, more noise, less clarity.

Out of frustration, he scrapped everything and sent one text with only the key numbers.

The result: the team snapped into focus, the board stayed calm, and weekends came back.


That weekly ritual became CEOTXT—built by founders for founders—so companies can run and scale without chaos.

Founders

Picture of Mikkel and Sigrid- The Founders of CEOTXT in black and white style
Picture of Sigrid Mikkelborg CEO black and white style
Sigrid Mikkelborg
CEO
Humans first, in systems.

• 15 years of zero‑defect ISO audits
• Crisis‑to‑calm operator
• Obsessed with human-systems.

At CEOTXT, she audits every flow, sentence, and SMS compile until it runs like clockwork.
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Mikkel Pedersen
Chairman
Precision hunter turned serial builder.

• 20 years navigating business risks.
• Founded: Probotic (autonomous underwater robotics), NORMS (high‑speed shipping)
• Systems thinker, straight shooter

Mikkel first built CEOTXT to keep his own companies aligned while they were scaling fast. Measure what matters, ignore what doesn’t.

(Off‑duty: hunting capercaillie, fly-fishing trout or climbing mountains.)