Misaligned metrics are those that look good in isolation but don’t move the business toward its strategy. They can cause teams to optimize for the wrong outcomes, waste resources, and create conflicting priorities.
Without KPI alignment, teams can drift into optimizing for their own departmental metrics, even if those don’t serve the bigger picture. Alignment keeps everyone rowing in the same direction, reducing waste and increasing impact.
KPI alignment ensures that what teams measure and act on is directly tied to the company’s top priorities. This eliminates wasted effort on low-impact metrics and creates a clear line of sight from daily actions to strategic goals. Read more in KPI Alignment: How CEOs Turn Boardroom Strategy into Front-Line Action