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Founders. CEOs. Operators.

Short reads. All signal.

Dark Image with number seven, Chess King and a phone with 7 KPI text

The 7-KPI Rule: How Elite CEOs Drive Clarity & Growth

Mikkel Pedersen

Great CEOs ignore data noise and lock onto seven KPIs. Here’s why the “7-metric rule” powers clarity, alignment, and compounding growth.

Single KPI metric assigned to one owner in a gold, minimalist design

One KPI, One Owner: The Hidden Power of Manual Accountability

Mikkel Pedersen

Discover why assigning one KPI to one owner—and reporting it manually—beats automation for focus, speed, and accountability.

image: remote team video call in background, phone with Friday 7-KPI SMS on right.

KPI Alignment Playbook for Remote Teams

Sigrid Mikkelborg

How fully-remote companies keep scattered teams locked on the same seven KPIs—without dashboard chaos.

Gold coins leaking through mis-aligned cogs; phone on right shows 7-KPI SMS.

The Hidden Cost of Mis-Aligned Metrics (and How to Fix Them)

Sigrid Mikkelborg

Mis-aligned metrics drain time, morale, and profit. Learn the true cost—and a 3-step fix with a weekly 7-KPI SMS.

Image dark phone with 7 KPI text. Chess brick and upwards arrow signal strategy

KPI Alignment: How CEOs Turn Boardroom Strategy into Front-Line Action

Mikkel Pedersen

A strategy is only as strong as its execution. Learn the 5-step system CEOs use to align board, leaders, and front-line teams around seven weekly KPIs.

Split image with Monday dashboards on left, phone showing Friday 09:00 KPI SMS on right, black background with gold text.

Friday vs Monday — The Science of Weekly KPI Reviews

Sigrid Mikkelborg

Discover why Friday beats Monday for KPI reviews — and how to make the switch for better accountability.

Dark Image with number seven with arrow down, on right showing a phone with 7 KPI text

Dashboard Fatigue: Symptoms, Costs & the SMS Alternative

Mikkel Pedersen

Dashboards multiply, clarity disappears. See why dashboard fatigue stalls growth—and how a 7-KPI Friday SMS restores focus.