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Scale without Stress

Weekly calm, on autopilot.

One Friday SMS ends the firefight and gives you head‑space to think, hire, grow.

Burning Out While Scaling


72 % of founders say the job hurts mental health.

Dashboards ping, Slack explodes, every KPI feels urgent.

Your brain never shuts off; weekends blur into workdays and decisions slow.

Stress Signals

A stick figure image of a founder balancing chaos

No off‑switch

Notifications 24/7.

Firefighting loop

Inbox sets the agenda.

Decision fatigue

Too many charts, too few answers.

Calm in 60 Seconds

Friday 08:00 you get one SMS: seven KPIs, trend arrows.

Instant truth → mind can park work.

Your team subconsciously solves issues over the weekend; Monday starts focused, not frantic.

The 7‑KPI Rhythm

A screenshot showing an iPhone 15 getting weekly CEOTXT KPI SMS messages delivered.
1.
Set 7 KPIs
Noise > off.
2.
Single owner each
Responsibility sticks.
3.
Friday SMS
Clarity delivered; brain rests.

No pings, no dashboards, no Sunday anxiety. Gentle nudges chase missing numbers — you never have to.

Why It Works

Cognitive unload
One scorecard drops stress markers 31 % (Harvard 2023).
Predictable cadence
Weekly loop tames uncertainty.
Weekend reset
Incubation effect powers Monday execution.
Early warnings
Issues surface 7 days sooner, not quarter‑end.
Healthier culture
Leaders act on data, not adrenaline.
A screenshot showing an iPhone 15 getting weekly CEOTXT KPI SMS messages delivered.

Real Relief


“Weekends came back. I stopped refreshing dashboards.” — Mikkel Pedersen, Founder

Early users echo it: clearer minds, faster decisions, happier teams.


Breathe. Build. Grow.


Free yourself from alert fatigue — get a 60‑second sanity signal instead.

Stop scaling stress; start scaling clarity.


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