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Lead with Clarity, not Chaos

One Friday SMS. Seven KPIs. Zero dashboards.

Drowning in Data — Flying Blind


Dashboards breed noise, not insight.
When 20 + KPIs fight for attention, growth drops 13 % and decisions stall.
The result: slow moves, long meetings, teams rowing in different directions.

Symptoms of the Clarity Gap

A stick figure image of a founder balancing chaos

Scattered focus

Dozens of metrics, no single view.

Slow calls

Leaders hesitate, burn days.

Team drift

Every dept. defends its own numbers.

One Text, Total Visibility

Friday 08:00 → a single SMS.
Your seven North-Star KPIs, trend arrows, no login needed.
In 60 sec you know revenue, churn, margin.
Weekend incubation kicks in; Monday ideas arrive pre-baked.

The 7-KPI Ritual

A screenshot showing an iPhone 15 getting weekly CEOTXT KPI SMS messages delivered.
1.
Pick 7 KPIs
Hard cap forces focus.
2.
Assign one owner
Manual entry = ownership.
3.
Friday SMS
Full week in one glance.

Example:
W18 Summary –
Revenue $612k ▲3%,
CAC $186 ▼4%,
Churn 1.9% ▲0.2,
NPS 62 ▲1,
Cash $1.9M,
Gross Margin 63% ▲2,
Pipeline $3.1M ▲5%.


No dashboards. No meetings. Just clarity. Nudges chase late owners; nothing slips.


Clarity, Alignment, Momentum

Laser focus
7 KPIs = 28 % faster fixes.
Universal alignment
One scorecard kills silos.
Real-time visibility
52 truth checks per year.
Fresh-start momentum
Friday reviews drive 23 % faster action.
No drift
Weekly GPS keeps teams on-mission.
A screenshot showing an iPhone 15 getting weekly CEOTXT KPI SMS messages delivered.

Clarity in Action



“I texted seven numbers. Teams snapped into focus.” — Mikkel Pedersen, Founder

After six months: sharper teams, calmer boards, weekends back.

Stanford study: Friday metric snapshots lifted performance 23 % over Monday reports.
Early adopters report the same relief: a finger on the pulse, always.

Embrace the Clarity


Replace overload with a 60-second signal.

Lead with calm, data-driven authority and watch chaos melt into growth.


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