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Lead with Clarity, Not Chaos

Weekly Clarity on Autopilot.

Free yourself from dashboard overload. CEOTXT gives you an instant snapshot of your business every week, so you always know where you stand. One text, seven metrics – zero guesswork. It’s clarity designed for high-performing founders who value data over drama.

Drowning in Data, Flying Blind


As your company scales, data noise explodes: every department spews dashboards and reports. Yet despite swimming in numbers, you still lack real clarity. When everything is measured, nothing stands out. You spend precious hours piecing together disparate metrics, unsure which actually matter. The result? Confusion, stalled decisions, and execution drift – the silent creep where teams veer off course due to fuzzy priorities. Meetings drag on as everyone defends different numbers; by the end, no one is truly aligned. It’s exhausting, and it’s costly – companies tracking 20+ KPIs underperform peers by 13% in growth. In short, information overload is choking your insight.

Symptoms of the clarity gap

Scattered focus

You juggle dozens of metrics but lack a unified view of performance.

Slow decisions

Conflicting data creates hesitation at the top, wasting time.

Team misalignment

Each team chases its own goals, and efforts conflict without a common North Star.

One Text, Total Visibility


Imagine absolute clarity in 60 seconds. Instead of sifting through 10 dashboards, you get a single, concise report every Friday at 8:00am. CEOTXT distills your business into 7 North-Star KPIs and delivers them by SMS – so you and your team see the same facts at the same moment, no logins or spreadsheets. Friday morning, you instantly know: Did revenue grow? Is churn creeping up? Which needle moved most? This is the new rhythm: clarity on autopilot.

No more “flying blind” into the weekend. Now everyone enters the weekend clear on what’s working and what’s not. By Monday, your team has already subconsciously processed the data (a weekend incubation effect) and comes in with sharper ideas. You’ve replaced chaos with a calm, data-driven cadence. One glance and you’re leading with insight, not scrambling in the dark.

The 7-KPI Ritual

A screenshot showing an iPhone 15 getting weekly CEOTXT KPI SMS messages delivered.
1.
Pick 7 KPIs that matter.
Together we identify the seven metrics that define success for your business (e.g. Revenue, CAC, Churn, NPS, Cash, Margin, Pipeline). This hard cap keeps everyone focused and honors our brain’s limit of ~7 items.
2.
Assign each a single owner.
Every KPI gets one directly responsible individual (no overlaps). That owner manually inputs their number each week – a quick 30-second task that forces them to check and truly own their metric.
3.
Get your Friday SMS.
CEOTXT collects those seven inputs and shoots you a text at 08:00 sharp.

Example:
W18 Summary –
Revenue $612k ▲3%,
CAC $186 ▼4%,
Churn 1.9% ▲0.2,
NPS 62 ▲1,
Cash $1.9M,
Gross Margin 63% ▲2,
Pipeline $3.1M ▲5%.

In moments, you see trends (up ▲ or down ▼) across all key areas. No logging in or juggling reports – your entire week in one glance.


This ritual is lightweight by design. Seven metrics, one message, once a week. Zero dashboards. Zero meetings. Just timely clarity. If a KPI owner forgets to submit, gentle nudges ensure nothing falls through the cracks. By keeping the process this simple, we maintain momentum without adding workload.


Clarity, Alignment, and Momentum

Laser Focus
By capping at 7 KPIs, you avoid cognitive overload and highlight what truly drives growth. It’s rooted in science – our working memory maxes out around 7±2 items. Fewer metrics mean sharper focus. In fact, teams that limited “headline” metrics to seven resolved issues 28% faster than those drowning in data. Simplicity drives clarity.
Universal Alignment
One shared weekly scorecard aligns every department. When the whole company rallies around the same seven numbers, silos disappear. Marketing, Sales, Product, Ops – all pull in the same direction because their detailed metrics ladder up into those top KPIs. There’s no confusion about what matters. This North-Star effect keeps teams coordinated and prevents the tug-of-war caused by misaligned goals.
Real-Time Visibility
A weekly cadence creates a rapid feedback loop. Every Friday you get the truth, unfiltered. Issues can’t hide for long. You spot negative trends immediately and can course-correct Monday morning. Over 52 weeks, those quick adjustments add up to huge gains – essentially giving you seven extra weeks of action each year.
Fresh-Start Momentum
Reviewing KPIs on Friday taps into psychology. Researchers found Friday reviews lead to faster improvements than Monday meetings. Why? Your team subconsciously “incubates” solutions over the weekend, turning Monday into a launchpad instead of a scramble. By contrast, Monday reports delay action and often bleed into mid-week. CEOTXT leverages this fresh-start effect to compound your growth.
No More Drift
Weekly clarity kills execution drift. When everyone knows the score every week, small problems can’t snowball. Consistent check-ins act like a GPS, constantly re-centering the team on the mission. There’s no downtime wondering “how are we doing?” – you’ll always know. As we say, time is money – start your weekend with clarity.
A screenshot showing an iPhone 15 getting weekly CEOTXT KPI SMS messages delivered.

Clarity in Action


CEOTXT’s clarity system was born out of necessity. “One Friday, I ditched the dashboards and texted my team just seven numbers… It worked,” says Mikkel Pedersen, CEOTXT’s founder. After implementing this ritual: Teams stayed sharp, boards stayed calm, and weekends came back. In a Stanford study of 120 companies, teams that got a simple Friday metrics update improved their numbers 23% faster than those doing Monday reports – proof that a little clarity goes a long way. Our early adopters report the same feeling: relief. Instead of drowning in data, they have a finger on the pulse of the business at all times.

“What gets measured simply, gets done.” By cutting through the noise, CEOTXT gives high-level founders a sense of control and confidence that no traditional dashboard ever could.


Embrace the Clarity


Ready to replace information overload with focused insight? Join the CEOTXT waitlist and be one of the select founders to put your weekly clarity on autopilot. Free yourself from the data deluge and gain back time to strategize. It’s time to lead with calm, clear authority – your business’s vital signs delivered in one text. Get the clarity you deserve, and watch chaos give way to growth.


Join Waitlist