Drowning in Data — Flying Blind

Dashboards breed noise, not insight.
When 20 + KPIs fight for attention, growth drops 13 % and decisions stall.
The result: slow moves, long meetings, teams rowing in different directions.

Symptoms of the Clarity Gap

A stick figure image of a founder balancing chaos

Scattered focus

Dozens of metrics, no single view.

Stick figure holding a large stopwatch showing time close to 12 o'clock with a concerned expression.

Slow calls

Leaders hesitate, burn days.

Sketch of a worried stick figure sitting at a desk looking at a laptop screen with a fluctuating graph.

Team drift

Every dept. defends its own numbers.

One Text, Total Visibility

Friday 08:00 → a single SMS.
Your seven North-Star KPIs, trend arrows, no login needed.
In 60 sec you know revenue, churn, margin.
Weekend incubation kicks in; Monday ideas arrive pre-baked.

The 7-KPI Ritual

Pick 7 KPIs

Hard cap forces focus.

Assign one owner

Manual entry = ownership.

Friday SMS

Full week in one glance.
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Example:
W18 Summary –
Revenue $612k ▲3%,
CAC $186 ▼4%,
Churn 1.9% ▲0.2,
NPS 62 ▲1,
Cash $1.9M,
Gross Margin 63% ▲2,
Pipeline $3.1M ▲5%.

No dashboards. No meetings. Just clarity. Nudges chase late owners; nothing slips.

Clarity, Alignment, Momentum

Laser focus

7 KPIs = 28 % faster fixes.

Universal alignment

One scorecard kills silos.

Real-time visibility

52 truth checks per year.

Fresh-start momentum

Friday reviews drive 23 % faster action.

No drift

Weekly GPS keeps teams on-mission.

A screenshot showing an iPhone 15 getting CEOTXT - weekly key numbers by SMS delivered.

Clarity in Action

“I texted seven numbers. Teams snapped into focus.” — Mikkel Pedersen, Founder

After six months: sharper teams, calmer boards, weekends back.
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Stanford study: Friday metric snapshots lifted performance 23 % over Monday reports.
Early adopters report the same relief: a finger on the pulse, always.

Embrace the Clarity

Replace overload with a 60-second signal.
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Lead with calm, data-driven authority and watch chaos melt into growth.

Join Waitlist

Lead with Clarity, not Chaos‍