One Friday SMS. Seven KPIs. Zero dashboards.
Dashboards breed noise, not insight.
When 20 + KPIs fight for attention, growth drops 13 % and decisions stall.
The result: slow moves, long meetings, teams rowing in different directions.
Friday 08:00 → a single SMS.
Your seven North-Star KPIs, trend arrows, no login needed.
In 60 sec you know revenue, churn, margin.
Weekend incubation kicks in; Monday ideas arrive pre-baked.
No dashboards. No meetings. Just clarity. Nudges chase late owners; nothing slips.
“I texted seven numbers. Teams snapped into focus.” — Mikkel Pedersen, Founder
After six months: sharper teams, calmer boards, weekends back.
Stanford study: Friday metric snapshots lifted performance 23 % over Monday reports.
Early adopters report the same relief: a finger on the pulse, always.
Replace overload with a 60-second signal.
Lead with calm, data-driven authority and watch chaos melt into growth.